How is member, investor and public sentiment towards your organisation? Find out here.

The Future Fund, BlackRock, National Australia Bank (NAB), Westpac and Vanguard are the financial services institutions with the most favourable public sentiment, according to research from Super Recruiters’ Network Investor Perception Ranking.

The research ranked major fund and superannuation managers along with the big banks in order of how investors and the wider public perceive them.

The ranking used artificial intelligence to assess social media interactions in Australia to assess sentiment. Up until now, it has been hard to identify let alone measure investor perception. Artificial intelligence is making that much easier and can apply a real time and even forward-looking measure of the importance of public perception to make more informed decisions, asset by asset.

This is the column on the spreadsheet that many fund managers have been looking for.