Super Recruiters in ASFA’s Super Fund’s magazine

September 2019

At the recent ASFA Spotlight on Leadership event, executive recruiter SALLY HUMPHRIS shared her insights and tips for sourcing effective and diverse-thinking super leaders.

When looking to hire effective leaders who bring diversity of thought into an organisation, some “out of the box” thinking is a must. More than ever before, corporate culture is under the spotlight and whether this means introducing ‘rebalancing’ leave, establishing advisory boards or mandating diversity in the shortlisting process, an invested superannuation workforce is essential to ensure engaged members.

Sally Humphris.  
Engaged employees attract engaged members
Sally Humphris, Executive Director, Super Recruiters

How are you going to ensure you have an engaged workforce, and one that is going to meet your client’s expectations and experiences? With over 20 years’ experience in roles within the industry Sally Humphris said, “we’re seeing some new roles and new titles which are now starting to appear in the marketplace. These business titles are Client Experience Manager, and Employee Experience Managers”.

Another current workplace culture challenge is ensuring that employees find the workplace a place they like to spend time at. “We’re seeing a lot of demand by employees for less focus on time and more focus on input,” she said.

Humphris cited an example, their client—consultancy-style business Inventium—where staff work long hours and travel extensively. They introduced “rebalance leave” which allowed their employees to take as much leave as they needed, after travelling, to rebalance their lives and get back on board again.

She said it helped that their office had very good communications and technology systems that allowed each of them to log in and see that no one was being selfish and there were no conflicts.

This integration of technology and people was also successfully achieved at travel agency firm hopefully enhance efficiencies. They called it ‘Try Before You Fly’ where customers use virtual reality headsets to experience and immersive five-minute sampler of an overseas destination that they thought they might like to travel to.

“While some feared this technology might potentially eliminate the need for travel, in fact, the ‘Try Before You Fly’ led to 17,000 in US bookings, and a 40 per cent return on investment,” Humphris said.

“So, we think the technology is important, but at the end of the day, the most important part of any business is the people and empowering your people. In fact, a recent CFA institute survey identified three key areas that organisations rated as the most important. The first was trust, the second was diversity, and the thirdly empathy,” she said.